Influence - How Women's Soaring Economic Power will Transform our World for Better by Maddy Dychtwald with Christine Larson

ABOUT THE BOOK:
This book describes a trend that may be the biggest change agent of this decade. As a critical mass of women all over the world are becoming financially powerful enough to stand on their own two feet, they are tipping the global power balance and changing the rules of the family, the workplace, the marketplace, and business and political leadership. This book isn’t just about the facts but what the facts add up to, including:
• How women’s rise to power impacts money, markets, and men: the past, present, and future.
• The three stages of women’s financial power: 1) security, 2) independence, and 3) influence.
• How women will pioneer the opportunities and challenges of the longevity revolution.
• The new female-driven “cyclic” work/life paradigm.
• How women are rewriting the rules of success.
• How the evolving female/male equation changes the rules and roles at home and at work.
• An examination of women’s multiplying marketplace clout and how successful companies are responding.

This groundbreaking new book is filled with breakthrough research findings, marketplace insights, and inspirational stories of trendsetting women from all over the globe. It’s not a feminist treatise, but rather,\ argues that men will also benefit greatly from the changes economic parity will bring. After decades of building up their earning power, women have begun unleashing their influence on the world to everyone’s benefit.

ABOUT THE AUTHOR:
Maddy Dychtwald is a highly acclaimed demographer, marketing strategist, and the author of three books, including Cycles: How We Will Live, Work, and Buy; an illustrated children’s book, Gideon’s Dream: A Tale of New Beginnings; as well as Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. In 1986, with her husband, Ken, she co-founded Age Wave, the nation’s foremost thought leader on population aging and its profound business, social, and cultural implications. A highly acclaimed public speaker, she has addressed more than 250,000 business leaders worldwide. A working wife, mother, daughter, and sister, she lives in the San Francisco Bay Area with her family.

MEET THE AUTHOR:
Get to know Maddy Dychtwald and Learn How Women's Soaring Economic Power will Transform Our World for the Better on the I Love Authors Blog Talk Radio Show Thursday, June 10th, 2010 at 9:00pm(est). Join us to hear all about Maddy and her powerful and thought provoking book!

Listen to internet radio with ILoveAuthors on Blog Talk Radio

CONNECT WITH THE AUTHOR ON TWITTER:
@GoInfluence

BUY THE BOOK:
Influence - How Women's Soaring Economic Power will Transform our World for Better by Maddy Dychtwald with Christine Larson, $24.99, 232 pages, hardcover, on Amazon.com

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