SOS! The Six O'Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Dinners for Busy Families by Aviva Goldfarb

Dinner with kids shouldn’t be a battleground. And it shouldn’t make a martyr out of the parent whose job it is to get it on the table fast, fresh and hot every day at 6 PM. Aviva Goldfarb’s cheerful Scramble system takes the hassle and worry out of mealtime. Her readers rely on her organized grocery lists, weekly meal plans and fast and easy recipes not just for the healthy dinners themselves, but for taking the stress out of dinnertime. She wants families to actually enjoy their dinners together!

Building on the major success of the first SCRAMBLE cookbook, SOS!THE SIX O’CLOCK SCRAMBLE TO THE RESCUE: Earth-Friendly, Kid-Pleasing Dinners for Busy Families is taking an extra of-the-moment stress away from meal planning for busy families: concern about the environment, about the cost of shipping out-of-season food halfway around the world and about needlessly wasted food.

SOS: THE SIX O’CLOCK SCRAMBLE TO THE RESCUE: Earth-Friendly, Kid-Pleasing Dinners for Busy Families:
• Helps readers eat seasonally without missing their favorite foods
• Moves toward a slightly more vegetarian menu for health and a lighter environmental footprint
• Reveals when organic matters (and when it doesn’t) and follows what’s in season
• Saves money through easy, efficient planning, bulk buying, freezing and storing, and avoiding waste
• Packs the power of achievable ethnic meals, such as Moo Shu Vegetable Wraps and Brazilian Halibut with Coconut-Lime Sauce
• Makes grocery trips count with suggestions for weekly plans and shopping lists

ABOUT THE AUTHOR:
Like many busy moms, Aviva Goldfarb struggled to put a nutritious dinner on the table for her family amidst the chaos of daily life. Going back to the weekly meal planning strategy her mother used, in 2003 Aviva developed a system that helps parents take the Scramble out of the dinner hour by giving them an easy, online meal planning and grocery shopping system, along with fail-proof recipes.

The Six O'Clock Scramble (www.thescramble.com) is an online service that takes the stress out of daily dinners for busy families. Each week, members receive a suggested seasonal meal plan with five days' worth of dinner recipes, side dishes, and an organized grocery list. Aviva develops quick-to-prepare meals that are creative, healthy, unprocessed and kid-friendly without being adult-alienating. This weekly meal plan can be customized in seconds based on families’ tastes, schedules and dietary needs.

Aviva’s Six O'Clock Scramble Cookbook debuted in 2006 to national acclaim. Both the cookbook and online meal planning service won praise from reviewers at O Magazine, Working Mother, USA Today, Real Simple and The Washington Post, among many others.

Debuting in April 2010, Aviva’s latest cookbook SOS! The Six O’Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Dinners for Busy Families combines her expertise in weekly dinnertime meal planning with her concern for the environment. In addition to more than 300 recipes, the book addresses how families can make their meals more environmentally-friendly, including buying seasonally; reducing one’s carbon footprint with vegetable-based meals; differentiating when organic matters and offering tips for avoiding food waste.

Aviva is frequently quoted in national parenting, lifestyle and health magazines and appears regularly on television to discuss healthful recipes and meal strategies for busy families. She is an advocate for healthy families, actively working with national nonprofit organizations and with parents to improve nutrition.

Aviva is a mother of two and resides with her family in Chevy Chase, Maryland, a
Washington, DC suburb.

MEET THE AUTHOR:
Get to know Aviva Goldfarb and learn about making Earth-Friendly & Kid-Pleasing Dinners for Busy Families on the I Love Authors Blog Talk Radio Show Thursday, June 3rd, 2010 at 9:00pm(est). Join us to hear all about Aviva and her new book!

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BUY THE BOOK:
SOS! The Six O'Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Dinners for Busy Families by Aviva Goldfarb, $17.99, 321 pages, paperback, on Amazon.com

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