Sunday, February 6, 2011

Women's Worth: Finding Your Financial Confidence by Eleanor Blayney

We are different.

Who said that personal finance  for women should be the same as it is for men?

At Direction$, we take seriously the differences between the genders when it comes to the financial decisions we must make.

Women live longer and are more likely to live alone for significant periods of time. Our workplace participation is often intermittent, and the care of dependents usually falls to us. Though we are better educated, hold more managerial, executive, and professional positions than ever before, and now have serious money to show for it, we often lack confidence when it comes to personal finance. Women want to be educated before we make decisions. And we want to be advised  in a way that recognizes our values, our lifestyles, and our unique  learning styles. We don’t want to compete. We want to collaborate.

In Women’s Worth, President of Direction$ and Certified Financial Planner™ Eleanor Blayney breaks through the traditionally male-dominated field of financial advice to offer information you—as a woman— can really use. Her frank approach intersperses practical advice with easy-to-do exercises that will help you understand your beliefs about money, learn the fundamentals of financial planning, and gain confidence in your financial know-how.

You don’t need to become one of the boys to get smart about money.  It’s time we started talking about personal finance for women, as women.

After all, you’re worth it!

ABOUT THE AUTHOR: Eleanor Blayney, CFP® is President of Directions LLC,  dedicated to changing the personal finance conversation for women. 

Because financial planning needs to be different both in content and in delivery to address women’s unique requirements and attitudes around money, Directions seeks to bring women together in financial planning circles led by a Certified Financial Planner professional.  These circles provide a safe space for women to share and support one another as they gain confidence about their financial decisions.

Eleanor is the author of two books published in 2010.  “Women’s Worth: Finding Your Financial Confidence” speaks to women in and on their own terms about the major financial issues they face in their lives.  “The Home Budget Workbook” is a straightforward guide for creating and maintaining a practical budget.

Eleanor also serves as the Consumer Advocate for the Certified Financial Planner Board of Standards, educating consumers and the media about the value of the financial planning process and the importance of working with a qualified competent professional.

As a managing director of Sullivan, Bruyette, Speros & Blayney, Inc. from the firm’s inception in 1990 through 2007, Eleanor specialized in the areas of portfolio management, estate planning, helping clients to develop strategies appropriate to their goals and market conditions.  She also was responsible for firm communications and marketing.

Eleanor is a graduate of Mount Holyoke College and Cambridge University, UK, where she majored in English and French.  She also holds an MBA from the University of Chicago where she specialized in finance and international business.

A member of the Financial Planning Association, Eleanor has served as a member of the Ethics Committee.  She also served on the Ethics and Standards committee for the Financial Planning Standards Board, the organization that licenses and supervises international CFP® certificants.  She has been an adjunct faculty member for the College for Financial Planning and a member of the Alpha Group, a national network of independent wealth advisors. Eleanor has also served on advisory boards for the TIAA-CREF Institute and the CFP® Board of Practice Standards.  In 2002, the National Capital Chapter of the Financial Planning Association named her “Planner of the Year”. 

Ms Blayney is currently a Trustee for the National Hospice Foundation and volunteers for the Capital Hospice in Falls Church, Virginia.  She was formerly a board member for the Wolf Trap Associates, and the National Women’s Party Sewall Belmont House in Washington, DC.

MEET THE AUTHOR: Get to know Eleanor Blayney and her insightful book Women's Worth at the I Love Authors Blog Talk Radio Show Thursday, February 10th at 9:00pm(est). Join us for some fun and sharing with Eleanor as we delve into life, money and the confidence to be your own woman via her timely book!!

Facebook: Women's Worth
Twitter: @directions4her

BUY THE BOOK: Women's Worth: Finding Your Financial Confidence, Paperback, $26.95, 248 pages.



  1. Aw, this was a very nice post. Taking a few minutes and actual effort to generate
    a great article… but what can I say… I hesitate a
    lot and never seem to get nearly anything done.
    Visit my website Genital Warts

  2. This piece of writing provides clear idea designed for
    the new users of blogging, that genuinely how to do blogging and site-building.
    Here is my weblog - Get More Information

  3. Very soon this web site will be famous amid all blogging
    viewers, due to it's nice articles
    My web page ; replica Pro beats headphones by dre

  4. Simply desire to say your article is as astonishing. The clarity
    in your post is just cool and i can assume you are an expert on this subject.
    Well with your permission let me to grab your RSS
    feed to keep up to date with forthcoming post. Thanks a million and please keep up the
    enjoyable work.
    My website: cheap iPhone 5 for sale online

  5. Hi there, yeah this piece of writing is actually good and I have learned lot of
    things from it regarding blogging. thanks.

    Feel free to visit my page ...
    My page :: canadian online casino

  6. It's going to be ending of mine day, but before finish I am reading this fantastic article to increase my experience.

    Feel free to surf to my site: noticias primero

  7. Write more, thats all I have to say. Literally, it seems as though you
    relied on the video to make your point. You definitely know
    what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us
    something enlightening to read?

    Feel free to visit my webpage



blogger templates